Insights with Energy

Vitality, Dynamism, Punch, Vigor, Pizazz

DISCOVER MORE

AmaZING

At Zing we offer custom made insight solutions for your business. Specializing in Qualitative Research, we uncover insights with clarity and succinctness.  Whether you require consultancy only, someone to run an internal strategy session, or full service Qualitative research, our aim is to help you make the right decisions to grow your business 

GET IN TOUCH TO CHAT

HumaniZING

Getting under the skin of what makes consumers tick and how they may react to your marketing strategies

EnergiZING

Ensuring the research process is fun and collaborative through gamification, team tasks and projectives

BlaZING

Agile, so can turnaround insights quickly.  Unrivalled ability to cut to the chase, interpreting consumer thoughts quickly, saving you time

StrategiZING

Making clear case for recommendations.  Helping you make the right decisions

One person with a passion is better than forty people merely interested

E.M Forster

Services



We offer a wide range of services to meet your needs across a range of industries.  But we also like to tailor each project to our clients requirements and budget

Branding & Communications

  • Comms testing, development and evaluation
  • Brand development and revitalization

Consumer Understanding

  • Shopper and consumer behaviour
  • Qualitative segmentation

 

 

Product and Concept

  • Concept development and evaluation
  • NPD and evaluation



General consultancy and facilitation

  • Internal workshops and strategy days
  • Moderation / only
  • Research reviews & summarizing


About

A storyteller and strategic thinker who has a passion for making research fun and engaging for all parties. 

Having worked across the UK and Ireland, there's very little I haven't researched.  My special skill is nailing what you need to know in as few words as possible, without any ambiguity.  This saves clients time and potential confusion, meaning they can get straight to work with their marketing plans.   


Partnering with other expert and knowledgeable handpicked Qual freelancers allows me to handle larger projects. 

Read our latest thoughts here...

by RG399731 22 March 2023
Unleashing the Power of Technology in Market Research
by RG399731 8 February 2023
Quality over Quantity